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Smile & Wink will help you start a teeth whitening business quickly, with a low investment and top quality training and supplies. If you’re already in the business, we can offer you more effective products, lower prices, better customer service, thorough training, and top-notch support, all of which will make you more successful. Call us at (360) 521-0473 to get started today!

Why smile & wink?


Strong Demand

The teeth whitening business is a multi-billion-dollar industry, and there’s no sign of demand slowing down. Teeth whitening is probably the most requested cosmetic procedure today. Thanks to the innovative professional teeth whitening kits that were developed in 2007, spas, salons, dentists and other businesspeople were finally able to offer low-cost teeth whitening treatments while still enjoying excellent profit margins.

If you look at old movies, most actors had pretty yellow teeth. Today, every movie star has the whitest teeth in the world, and most people will tell you that they would whiten their teeth if it could be done professionally and affordably. If you build your teeth whitening business, they will come!



Teeth whitening is a great business because of the low investment and high profit margins. You can get started for under $1,500 and charge around $150 per customer. This means that you could pay off your investment very quickly (basically after around 10 customers). If you are a dentist, you might recover your investment after only a few patients.

Even if you only do a few treatments a month, it will still be profitable for you if you manage your business wisely. Even if you don’t make as much money as some of our most successful customers, and it’s just a side business, for most people it still makes sense. We have found, however, that those who put in the effort, and learn how to market the service effectively, can have a very profitable teeth whitening business.



Marketing teeth whitening services and products is very easy, and Smile & Wink teaches you everything you need to know to make your business flourish. Some of our customers sell a lot of treatments every month and are very profitable while others perform very few treatments. The difference is clearly their marketing efforts. If you put in the effort to promote your teeth whitening business, you will succeed.



Chair-side, laser (LED) teeth whitening is the way most professionals choose to participate in the industry. It is a great add-on service for spas, salons, estheticians and dentists. Some people choose to set up a dedicated store or kiosk offering the service. Others start mobile teeth whitening, going to where their customers are, while some set it up in their home and market to their local community.

Selling home whitening products is another easy way to profit with teeth whitening. Retailers, spas and salons can retail the products without offering the service, but most service providers maximize profits by offering take-home products in addition to the whitening service. Other people sell teeth whitening products online or though social media.



Anyone can learn how to whiten teeth, but not everyone can teach you how to do it effectively, safely and legally. You really need to know what you are doing in order to have a successful teeth whitening business. There are different types of teeth whitening kits in the market and different techniques, and learning the proper ones makes all the difference in the world. Your potential customers will have questions, and if you can’t answer them accurately and confidently, you’ll lose the customer every time. That’s why it’s so important to partner up with a teeth whitening supplier that will give you much more than just great products or low prices, and that’s why most people that get into this businesses choose Smile & Wink. 

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